Here we come! Make way for the Millennial’s as they march toward rewarding careers in the coming years. When I was younger, as long as you performed your job well and added value as defined by your employer and every measuring stick and career move was mostly about salary, not necessarily the meaning behind the work. For the most part, the reward was the job and there was not as much desire to change the world or make a difference in people’s lives for most of us. Of course, there were the famous geniuses we know today that built Google, Netflix, Amazon and the like, but they were the exception, not the rule. We didn’t think in terms of personal branding ourselves as individuals in our professional life, but defined ourselves as an employee of the company we worked for at the time.
Today, all of that has changed as far as what defines a “great career” in the minds of the digitally raised generation. Millennial’s bring a whole new dynamic to the workforce like no other generation before them. They are unique in the way that unlike their parents and especially their grandparents, they inherited and embraced the connected, digital, online world we live in today. from an early age, there were immersed in technology and took to it like water to a sponge. Millennial’s want their work and career to mean something, to make a positive impact and be recognized as the individuals they are. Millennial’s are poised to pursue career paths distinctly different than prior generations as they enter the workforce. Studies suggest that they believe that they must have a higher education than their parents, obtain a variety of skills to adapt and compete in the ever changing landscape of technology; they are right. Along the way, it is of vital importance that also start working on building their own unique brand, one that stands out among their peers and get’s the attention of the companies they want to contribute to. Stay tuned to this blog and learn what it takes to be successful in the age of social networking, building a positive, professional brand and how to differentiate yourself to have the life you want!